// My greatest passion is conceptualizing and creating multi-layered graphic designs.
The more aspects and "around-the-corner" ideas are involved, the more fun I have designing. //
– Steffi Weis, Creative Director
/ otto
artist & singer songwriter /
exhibition in mainz and other cities /
ottifants /
east frisians humour /
/ editorial design
It is well known that Otto Waalkes is an outstanding artist. But not so many people know that he also masters various styles of painting. I was allowed to design the catalogue for the exhibition of these extensive works. It helped that I have been an Otto fan since childhood and know all the sketches by heart. I felt I was able to put myself into the subject matter and develop and bring different fun aspects into the catalogue.
/ magdalena
creative figures made from fabric /
handmade in mallorca /
nice colourful world /
and a smile on the face /
/ logo design
Magdalena - or just Malena to her friends - not only puts a smile on children's faces with her original Mallorquin fabric creations, but inspires every age.
When designing the logo, I was fascinated by the fact that the letters of her name already incorporate everything that characterises and says about her company.
/ brewheart
craft beer innovations /
handmade in bavaria /
authentic beer brewers with heart /
design-oriented community /
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When a start-up company like BrewHeart enjoys design, the conception and creative implementation is especially fun. This was the case for this innovative craft beer brand.
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It started with the development of the logo, the packaging design for bottles, and outer packaging. By the time now each month various new can designs are developed.
In addition, I’m always the inspiration behind the ideas for naming, website and merchandising articles.
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The cans are now highly coveted collector's items. In 2021, the can design received the reddot design award.
/ ritzenhoff
german drinking glass manufacturer /
various designers /
up to 160.000 glasses in daily production /
worldwide delivery /
/ product design
When the question came up to design an all-around glass for Helles (Helles = Lager Beer), my research gave me the idea to include not only the formula, but also the individual quantities of the ingredients in the design.
>> more at ritzenhoff
/ mix obres
construction company on mallorca /
original mallorquin style /
tradition meets modernity /
high-grade construction quality /
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The logo design is based on the initials of the original company founders Marcos and Xesca (Marcos i Xesca in mallorquin). My idea for the implementation was to turn the initials into design elements that are traditionally found in buildings on Mallorca: be it round arches, narrow window openings or even doors and portals, which are among the unique identifying features.
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MIX Obres requested that the website shows not only the different types of townhouses and country houses they have worked on, but also to highlight their expertise in reconstruction and renovation.
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To round off the corporate design, I also created signs for the individual construction projects, as well as posters for placement on the main road from Palma to Puerto Pollença.
/ strandfein
teleshopping label /
fashion designer uta raasch /
casual and elegant style /
beach meets city /
/ brand design
Uta Raasch brings the beach look to the city with this label and needed a logo that embodies summer, sun and sea.
To convince the teleshopping channel QVC of her ideas, I created a brochure about Uta Raasch and her designs on the one hand, and an image brochure that conveys the beach feeling on the other.
The fashion label Strandfein has seen increased sales and popularity since its launch on QVC.